Increasing Consideration in the Amazon Shopping Journey

Meet Alex, the marketing manager of a growing skincare brand. Alex knew that increasing brand consideration during the shopping journey was crucial. She wanted to reach new customers and make...

Revolutionizing Shopper Engagement with GenAI

Real-Time Automation in Action Imagine this: Geolocalized Traffic and Inventory: A retailer detects high foot traffic in specific store locations but notes low stock levels for a high-demand product. Using...

Ready to Master Omnichannel Marketing?

We’re excited to introduce the Amazon Marketing Cloud OmniShopper Framework, a revolutionary approach designed to enhance omnichannel marketing for brands. This comprehensive framework equips brands with advanced tools and services...

How AI and AR Are Revolutionizing the Consumer Beauty Journey

AI-Powered Virtual Assistants Advanced AI virtual assistants are becoming indispensable in guiding consumers through the beauty shopping journey. These tools analyze skin types, preferences, and specific concerns to offer personalized...

AI Search is Changing SEO

What is AI Search? Generative AI search is a turning point in how users engage with search engines. Unlike conventional search methods that return a list of links, AI search...

Envisioning the Future of Commerce

Here’s how the transformation unfolds: 1. The Rise of Unified Commerce (2025–2035) Shortly, omnichannel commerce will be driven by data unification and adaptive AI systems. Retailers and FMCG brands break down silos between...

Rethinking the Future of Omnichannel Retail Strategy

The shopper’s journey has evolved into a fluid experience, encompassing online marketplaces, social platforms, physical stores, and delivery hubs. The brands that succeed are those that dismantle silos, harmonise their...

The Omnichannel Pinball: Redefining the Shopper Journey

This “pinball effect” illustrates the fluidity and non-linearity of today’s shopper journey. With omnichannel retail becoming the new standard, the interaction between online and offline shopping, social media influence, and...

Create Fast and Better Visuals for Today’s Digital Commerce

Enter aPics, the game-changing solution designed to revolutionise your image management processes on Amazon. Eliminate Productivity Loss from Manual Image Renaming For many brands, the inefficiency of manually renaming images is...