Fast Shopper, Slow Store

Those were the halcyon days when brands were at the centre of the universe, and shoppers revolved around them.  In simpler times, one could put up a "store opening” sign...

The Evolving Shopper Journey

The Shift from Channels to Touchpoints Historically, marketing strategies centred around distinct channels. However, the proliferation of touchpoints, ranging from chatbots and kiosks to augmented reality experiences, has redefined consumer...

Revolutionizing Shopper Experience with Generative AI

Why Shopper Engagement Needs GenAI Shopper expectations have shifted. They demand convenience, personalization, and consistent experiences across channels. Generative AI enables CPG brands to meet these demands by: 1. Creating...

Increasing Consideration in the Amazon Shopping Journey

Meet Alex, the marketing manager of a growing skincare brand. Alex knew that increasing brand consideration during the shopping journey was crucial. She wanted to reach new customers and make...

How AI and AR Are Revolutionizing the Consumer Beauty Journey

AI-Powered Virtual Assistants Advanced AI virtual assistants are becoming indispensable in guiding consumers through the beauty shopping journey. These tools analyze skin types, preferences, and specific concerns to offer personalized...

The Nuances of Shopper Missions and Shopping Occasions

Though a relatively young field, shopper marketing has quickly developed a dense lexicon. What Constitutes a Shopper’s Mission? At its core, a shopper’s mission can be viewed as the main...

The age of experimentation and search

Vendors may yearn for the days when they could largely predict where their customers were coming from and could depend on their loyalty based on convenience or quality. However, the...