Precision Sampling: make trial feel real, and make it count.

Sampling should help people decide. Too often it doesn’t. Boxes go out, budgets go up, and no one can show what changed at checkout. The right shoppers don’t see the...

From Visibility to Choice: The Customer Experience in AI era

Artificial intelligence doesn’t chase impressions. It chases inferences.And the competitive advantage isn’t being seen; it’s being positioned for the algorithm to choose you. Retail Media Networks no longer sells ad space....

eCatMan e il futuro dell’Omni-Category Management

Il Category Management è stato, negli anni ’90 e 2000, la bussola che guidava brand e retailer a creare valore sugli scaffali: assortimenti calibrati, promozioni mirate, crescita condivisa. In un...

The Next Decade of Commerce: From Channels to Continuums

From Search to Answer: The Rise of GXO Traditional search is fading. Consumers will no longer sift through lists of results; they will receive AI-generated answers personalised to context, preference,...

Fast Shopper, Slow Store

Those were the halcyon days when brands were at the centre of the universe, and shoppers revolved around them.  In simpler times, one could put up a "store opening” sign...

Unlocking Omnichannel Growth 

Key Takeaways from Our New Strategy Playbook In the race to capture shoppers wherever they browse, scroll, or buy, “omnichannel” has shifted from buzzword to business imperative. Our  OmniChannel Strategy...

Staying Connected to the Evolving Shopper

The Connected Human Experience At the heart of today’s shopping journey lies the expectation of a personalised and seamless connection. As technology permeates every aspect of our lives, shoppers seek...

The Evolving Shopper Journey

The Shift from Channels to Touchpoints Historically, marketing strategies centred around distinct channels. However, the proliferation of touchpoints, ranging from chatbots and kiosks to augmented reality experiences, has redefined consumer...

Revolutionizing Shopper Engagement with GenAI

Real-Time Automation in Action Imagine this: Geolocalized Traffic and Inventory: A retailer detects high foot traffic in specific store locations but notes low stock levels for a high-demand product. Using...