The Untapped Power of Amazon Marketing Cloud

Shopper-First Intelligence for Growth Amazon Marketing Cloud (AMC) is more than an attribution tool. It’s a shopper intelligence platform that helps FMCG and CPG brands unlock profitable growth on Amazon. By analysing anonymised...

The Amazon User Acquisition Story

That’s where the real story begins. 📖 Chapter 1: Beyond the Basics The first step in optimising user acquisition on Amazon is understanding the journey. It’s not just about getting noticed; it’s about driving action....

Le Transazioni Sono i Nuovi Cookie

Il panorama della pubblicità digitale sta cambiando. La scomparsa dei cookie di terze parti non è solo un cambiamento nel modo in cui gli annunci vengono targettizzati, ma una trasformazione...

Increasing Consideration in the Amazon Shopping Journey

Meet Alex, the marketing manager of a growing skincare brand. Alex knew that increasing brand consideration during the shopping journey was crucial. She wanted to reach new customers and make...

Create Fast and Better Visuals for Today’s Digital Commerce

Enter aPics, the game-changing solution designed to revolutionise your image management processes on Amazon. Eliminate Productivity Loss from Manual Image Renaming For many brands, the inefficiency of manually renaming images is...

Register now to the Live Webinar

Unlocking Brand Success in MENA: Mastering the Shopper JourneyHarnessing the Power of Amazon Ads September 26th – 10.00 AM Gulf Standard Time (GST)Duration: 45 min. Free admission upon registration. The...

Plan your pricing strategy

The last element to consider for creating the perfect digital shelf involves the definition of promotional and pricing tactics consistent with the sales strategy. The ultimate goal in creating a...

Improve your Store Visibility

The second element to consider for creating the perfect digital shelf provides a clear vision of all the factors that contribute to giving visibility to your product. The digital shelf...