The Amazon User Acquisition Story

That’s where the real story begins. 📖 Chapter 1: Beyond the Basics The first step in optimising user acquisition on Amazon is understanding the journey. It’s not just about getting noticed; it’s about driving action....

Navigate The Future of Retail Media

UNLOCK GROWTH THROUGH RETAIL MEDIA EXCELLENCE HOW TO SUCCEED IN THE EUROPEAN MARKET Retail media is transforming digital advertising, with European RMNs expected to capture 50% of digital ad spend...

RM + Social Commerce: un Mix Inevitabile per i Brand

La Nuova Era del Retail Media Oggi, il retail media va ben oltre la semplice pubblicità tradizionale. Le piattaforme social offrono spazi pubblicitari dinamici e interattivi, capaci di integrare contenuti,...

AI-Driven Retail: A Battle for Dominance

AI as the New Corporate FighterIn the future of retail, AI-driven systems could take on roles similar to military strategists, cyberwarriors, and intelligence operatives. Here how: 1. Autonomous AI Negotiators...

Staying Connected to the Evolving Shopper

The Connected Human Experience At the heart of today’s shopping journey lies the expectation of a personalised and seamless connection. As technology permeates every aspect of our lives, shoppers seek...

Retail Media in EU: A Marathon Through Fragmentation

Retail media has immense potential to revolutionise consumer engagement; however, in Europe, its adoption is hindered by a fragmented ecosystem and retailers’ reluctance to change. As the industry grapples with...

Le Transazioni Sono i Nuovi Cookie

Il panorama della pubblicità digitale sta cambiando. La scomparsa dei cookie di terze parti non è solo un cambiamento nel modo in cui gli annunci vengono targettizzati, ma una trasformazione...

The Evolving Shopper Journey

The Shift from Channels to Touchpoints Historically, marketing strategies centred around distinct channels. However, the proliferation of touchpoints, ranging from chatbots and kiosks to augmented reality experiences, has redefined consumer...

Revolutionizing Shopper Experience with Generative AI

Why Shopper Engagement Needs GenAI Shopper expectations have shifted. They demand convenience, personalization, and consistent experiences across channels. Generative AI enables CPG brands to meet these demands by: 1. Creating...