Precision Sampling: make trial feel real, and make it count.

Sampling should help people decide. Too often it doesn’t. Boxes go out, budgets go up, and no one can show what changed at checkout. The right shoppers don’t see the...

The Agent Is the Front Door. And Voice Is How You Get In.

For the better part of a decade, brand voice was a brand strategy problem. You wrote guidelines. You trained the team. You kept a tone chart somewhere in a shared...

From Visibility to Choice: The Customer Experience in AI era

Artificial intelligence doesn’t chase impressions. It chases inferences.And the competitive advantage isn’t being seen; it’s being positioned for the algorithm to choose you. Retail Media Networks no longer sells ad space....

The framework redefining retail media in the AI era

Retail Media Networks no longer sells ad space. They fuel inference systems that shape consumer choices. The shift from impressions to influence has already begun. In retail media, we’ve always...

eCatMan e il futuro dell’Omni-Category Management

Il Category Management è stato, negli anni ’90 e 2000, la bussola che guidava brand e retailer a creare valore sugli scaffali: assortimenti calibrati, promozioni mirate, crescita condivisa. In un...

The Next Decade of Commerce: From Channels to Continuums

From Search to Answer: The Rise of GXO Traditional search is fading. Consumers will no longer sift through lists of results; they will receive AI-generated answers personalised to context, preference,...

The Untapped Power of Amazon Marketing Cloud

Shopper-First Intelligence for Growth Amazon Marketing Cloud (AMC) is more than an attribution tool. It’s a shopper intelligence platform that helps FMCG and CPG brands unlock profitable growth on Amazon. By analysing anonymised...

Fast Shopper, Slow Store

Those were the halcyon days when brands were at the centre of the universe, and shoppers revolved around them.  In simpler times, one could put up a "store opening” sign...

Unlocking Omnichannel Growth 

Key Takeaways from Our New Strategy Playbook In the race to capture shoppers wherever they browse, scroll, or buy, “omnichannel” has shifted from buzzword to business imperative. Our  OmniChannel Strategy...