Overcoming In-Store Measurement Challenges in Retail Media

Retail media networks have become a crucial channel for brands aiming to engage with consumers at the point of purchase. As digital commerce expands, retail media has grown significantly, with...

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Unlocking Brand Success in MENA: Mastering the Shopper JourneyHarnessing the Power of Amazon Ads September 26th – 10.00 AM Gulf Standard Time (GST)Duration: 45 min. Free admission upon registration. The...

The Secret to Mastering the Art of OmniChannel Merchandising

The Essence of Merchandising Merchandising is more than merely a business function; it represents a fusion of vital retail skills. This encompasses understanding of products, consumer behaviours, pricing strategies, promotions,...

Data Are the Glue of Retail and Media

Unprecedented Growth Retail media is experiencing unprecedented growth. As more advertisers seek direct connections with consumers, the potential for engagement and influence has never been greater. This shift is transforming...

The Nuances of Shopper Missions and Shopping Occasions

Though a relatively young field, shopper marketing has quickly developed a dense lexicon. What Constitutes a Shopper’s Mission? At its core, a shopper’s mission can be viewed as the main...

The age of experimentation and search

Vendors may yearn for the days when they could largely predict where their customers were coming from and could depend on their loyalty based on convenience or quality. However, the...

Fast Shopper, Slow Store

You could neatly categorise your consumers with monikers like “Traditional Tracey”, “Stressed Susanna”, or “Variety-Loving Vicky”.  There seemed to be more orders, and retailers’ assumptions about shoppers were consistently accurate and...

The Seamless Merge of Digital and Physical Shopping

The Rise of Phygital Commerce Not long ago, our shopping experiences were dictated by physical limitations such as location and store hours. Today, these barriers are dissolving. The modern shopper...

Transforming Shopper Experiences in the FMCG Industry

Introduction to Omnichannel Strategies The retail landscape has recently undergone a seismic shift, particularly in the FMCG sector. Traditional shopping methods are converging with digital innovations, creating a new realm...