In this miniseries, we will provide the points you need to help your brand grow visibility during peak periods and address the increased demand for your products.

The first element to consider to increase your brand’s visibility during peak periods is to focus on implementing an efficient advertising strategy. To get the most out of your brand in times of high traffic, you need to move in advance, analyzing consumer behaviour to know their desires.

It is possible to start advertising later, considering how the Amazon DSP platform can prove good support. Thanks to the use of the Amazon DSP platform and specifically with display and video formats, it is possible to intercept new customers and, through remarketing campaigns, re-engage shoppers who have already visited the brand’s product pages or have visited the pages of competitors.

The analysis and collection of data on consumer behaviour allow us to capitalize on helpful information on users and direct the advertising investment on the best-performing audiences. Therefore, only starting from the consideration of the high part of the funnel is it possible to maximize the investment in the peak period and, consequently, the low amount of the funnel to stimulate conversions.

However, for long-term growth and to ensure maximum visibility of the brand on the Amazon platform, it is necessary to continuously work on customer loyalty, simultaneously activating the different phases of the funnel.

To start working together, contact us: connect@omnishopper.co