The second element to consider for creating the perfect digital shelf provides a clear vision of all the factors that contribute to giving visibility to your product.

The digital shelf is the place, physical or digital, where brands and consumers come into contact. To create unique experiences that can attract the shopper’s attention, it is necessary to pay attention to the second element of the Digital perfect store, namely visibility.

If your products rank well in terms of visibility, their chances of being added to the cart will increase by 50%. By focusing attention on the world of eCommerce, being in the top positions of a search page can increase online sales by 152%.

If shoppers find what they are looking for quickly and easily, it will translate into an advantage for both consumers and brands. For this reason, “eye level is buying level”, as what is most visible will most likely enter the cart.

Therefore, building a perfect digital shelf is not enough to be fast; making sure that the product is always available and visible will help foster a positive and lasting bond between brand and consumer.

But that is not all. Keep following us to discover the complete guide to the perfect digital shelf. We will soon publish the third essential element for a winning strategy.

If you missed the first step, look at the in-depth study at the following link:

• Step1: Monitor your stock availability.