Sampling should help people decide. Too often it doesn’t. Boxes go out, budgets go up, and no one can show what changed at checkout. The right shoppers don’t see the product. The wrong ones do. Follow-ups arrive late or provide no helpful information.

You pay to delight people who were never going to buy. Samples sit in drawers. Teams argue about “awareness” while shelves stay empty. Next year’s budget gets harder to defend.

Precision Sampling makes trial work like performance media, without losing the human moment.

1. Start with signals
Invite only people likely to care. We activate across Amazon, Google, The Trade Desk, Criteo, and social channels, Facebook, Instagram, and TikTok, plus scannable codes around stores. Fewer claims, better claims.

2. Make it physical
The sample arrives at home with simple “try-me” cues. A small ritual: peel, spray, sip, try, turns curiosity into use and memory.

3. Follow up to finish
Be useful, fast, and kind. A tip, a short rating, a small perk, and a button to buy online or find it in store. That’s where the basket moves.

Measure and learn.

One view shows invite → claim → try → review → basket → purchase.

Double down on the audiences, moments, and offers that moved the number. Cut the rest.

Ready to see it in numbers?

Run a focused pilot. In four to six weeks, you will know what works for your category and why.

Book the 45-minute workshop