Shopper-First Intelligence for Growth

Amazon Marketing Cloud (AMC) is more than an attribution tool. It’s a shopper intelligence platform that helps FMCG and CPG brands unlock profitable growth on Amazon. By analysing anonymised event-level data, AMC shows which gateway SKUs attract new shoppers, how baskets expand through cross-sell and bundling, and where Subscribe & Save loyalty drives long-term value.

Why AMC matters for FMCG brands

Amazon generated $46B in advertising revenue in 2024, becoming the world’s third-largest ad platform. Yet fewer than 20% of European FMCG brands use AMC strategically.

Key takeaway: Treating AMC as a real-time Amazon shopper panel enables brands to design data-driven strategies that deliver higher acquisition, larger baskets, and more substantial customer lifetime value (CLTV).

What’s inside the whitepaper

Our new whitepaper, The Shopper-First AMC Framework, reveals how to use Amazon Marketing Cloud to:

• Acquire shoppers with gateway SKUs and trial packs.
• Expand baskets by identifying natural cross-sell and bundling opportunities.
• Build loyalty with Subscribe & Save campaigns that boost CLTV.
• Optimise media spend with AMC insights that go beyond ROAS.

Real FMCG case studies highlight double-digit NTB growth, +20% basket size gains, and stronger subscription penetration.

Request your copy: Playbook AMC