How to Boost Brand Visibility through Digital Engagement
Clients
Brembo
Category
Promotion | Incentive
By combining traditional promotional levers with online advertising, the launch of a new product in the automotive sector allowed the target of professionals to live a rewarding brand experience, boosting retailers loyalty and end-consumers brand awareness.
The Challenge
How could Brembo Parts leverage the Xtra brake pad launch across five European markets to enhance its brake range’s reputation among B2C consumers and B2B partners?
Our Solution
To launch a groundbreaking new product, we created an interactive digital contest that not only showcased the product but also captured the attention of car enthusiasts and industry professionals alike. By strategically targeting both groups, we maximized reach and engagement, turning the campaign into a dynamic promotional tool. The result? A fresh brand experience that boosted consumer engagement and retailer loyalty, while positioning the Xtra brake pads for long-term success.
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