The Mini Dog Club Activation: How to turn a Passion into a Community
Clients
Purina
Category
In-store & On the Go Events
Shopper Activation Strategy
“The Mini Dog Club” aimed at celebrating small dog ownership, by combining a creative, low-budget campaign with a tour of city parks and a digital strategy to educate and engage small-dog owners while boosting brand recognition as “the little dog’s nutrition expert.”
The Challenge
How to be recognized as “the little dog nutrition expert” while educating owners on the best ways to nourish their beloved pets?
Our Solution
We launched “The Mini Dog Club” to celebrate small dog ownership with a creative campaign across multiple touchpoints. Since dog owners spend about 2 hours outdoors daily, we took the Club on tour to city parks while driving digital engagement. We invited small dog lovers to join, create content, and proudly showcase their love for their pets!
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