Turning Amazon into a strategic growth lever
Clients
Recordati
Category
Consultancy
The Challenge
As Amazon’s role expanded across European markets, Recordati faced a new complexity. What had started as an e-commerce channel was becoming a strategic touchpoint influencing brand building, media investment, and commercial planning.
The challenge was aligning leadership across markets and functions on Amazon’s strategic role within the business.
Our Solution
We designed and led a leadership workshop bringing together European directors, brand leads, and trade marketing teams.
Rather than focusing on channel tactics, the session explored how Amazon data, media investment, and retail executioncould inform broader commercial decisions. The workshop created a structured space to align perspectives across markets and identify the capabilities and governance needed to unlock growth.
The Result
Recordati teams left with:
- A shared strategic framework for Amazon across European markets
- Clearer cross-functional roles and responsibilities
- A roadmap to integrate Amazon insights into commercial planning cycles
NEXT PROJECT
