Toward a full-funnel media success
Clients
Cartijoint
Category
Media
The Challenge
With a loyal base of older consumers, CartiJoint aimed to expand its reach and connect with a younger audience, moving beyond its traditional reliance on doctors and pharmacists.
Our Solution
To reach a new audience, we needed a new language. We built a full-funnel media strategy guiding consumers from discovery to purchase, online and offline.
Amazon, Google, Meta, YouTube and Spotify each played a specific role in the journey, turning every touchpoint into an opportunity to spark curiosity and build engagement.
The campaign strengthened CartiJoint’s digital awareness and created a seamless brand experience that resonated with a younger, more digital-savvy audience.
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