Together, Strong Becomes Stronger: An Effective New Collection Launch
Clients
Reebok x Intersport
Category
In-store & On the Go Events
Omnichannel
Shopper Activation Strategy
A seamless journey blend physical and digital touchpoints to activate consumers and deliver an engaging brand experience. Gyms and social media amplified the activation, while stores turned into a hub for fitness enthusiasts to truly experience the brand.
The Challenge
How to effectively launch a new collection inspired by shared training: “Together, strong becomes stronger.” and drive sales? Reebok and Intersport joined forces to create an engaging brand experience that motivated shoppers to purchase.
Our Solution
To connect with a new generation of fitness lovers, we built a journey that moved with them, from scroll to squat. We started online, with eye-catching display ads and social content that raised awareness and sparked curiosity. Then we hit the ground with gym activations and a special event featuring Reebok trainers. At Intersport stores, shoppers were then welcomed into a space designed for visibility and conversion, with storytelling displays, brand ambassadors and special rewards.
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