Adapting to the unexpected: rethinking the consumer journey
Clients
Cartijoint
Category
Media
The Challenge
As shoppers are increasingly taking an active role in product selection, even in the Pharma sector, for a brand traditionally communicating solely with professionals, this means a new opportunity: a direct interaction with end-consumers.
Our Solution
When the 2024 pandemic hit, we rapidly pivoted a fully planned physical project into a digital strategy, featuring Olympic champion Fiona May. Through storytelling and targeted media amplification, the campaign made joint health more accessible and relevant for a broader audience.
We rebuilt the shopper journey throught a mix of digital ads and influencer partnerships, beyond its traditional pharma communication model.
NEXT PROJECT
