Preparing brands for AI-driven product discovery
Clients
Recordati
Category
Consultancy
The Challenge
As conversational AI begins to influence product discovery, tools like Rufus, Amazon’s AI shopping assistant, are changing how shoppers search and evaluate products.
Sofidel needed to understand how these new recommendationsystems interpret product content and how brands can increase their chances of appearing in AI-driven suggestions.
Our Solution
We conducted a multi-country analysis across Italy, France, Germany, and the UK to understand how Rufus interpretsshopper queries and product information.
By analyzing search volumes, shopper questions, and AI-generated recommendations, we mapped the key decision drivers within the toilet paper and kitchen towel categories. These insights were translated into a drive, product framework linking Sofidel’s hero products to the attributes most relevant for AI-based discovery.
The Result
The analysis provided Sofidel with a clear strategy to optimize product content for AI-driven shopping environments, helping the brand increase the likelihood that its products are surfaced among the top recommendationsgenerated by conversational search.
NEXT PROJECT
