Playful fragrances, bold presence
Clients
Iceberg
Category
Content & Creativity
The Challenge
Iceberg’s fragrances reflect the brand’s Italian creativity, pop attitude, and streetwear influence. The challenge was to translate thispersonality into Amazon while ensuring visibility and clarity in a crowded category.
Our Solution
For the launch of Eau de Iceberg Italian Bergamot and Sparkling Lily, we embraced the brand’s playful, contemporary spirit. The visual storytelling was infused with freshness and color, echoing the brilliant, luminous notes of the fragrances themselves.
The creative direction reflected the duality of the range: vibrant and citrusy on one side, delicate and radiant on the other, two complementary expressions of modern energy.
The Result
A fresh, emotionally engaging Amazon presence that translates Iceberg’s graphic, upbeat DNA into an immersive fragrance world. Built to stand out on the digital shelf, it blends bold visuals and energetic storytelling to spark desire, guide discovery, and turn browsing into confident purchase.
NEXT PROJECT
