Mastering Product Launches with an Omnichannel Strategy – OmniShopper
hero-case

Engage, Amplify, Convert: We are PRO!

circle-section-video

Clients

CartiJoint & TendiJoint Line

Category

In-store & On the Go Events

Shopper Activation Strategy

By adopting an omnichannel approach, combining physical and digital touchpoints, we engaged the most relevant audience at the time and place that they found relevant, to make them discover a new supplement of the line.

The Challenge

How to successfully launch a new product by reaching the right target audience with maximum impact?

Our Solution

We fostered direct physical engagement with end-consumers to shorten the feedback loop. By leveraging digital channels, we amplified the event’s impact, attracting and engaging a broader audience. We then sustained momentum by reinforcing the message, thus boosting brand visibility and expanding reach, turning every interaction into an opportunity to engage and convert new customers.

NEXT PROJECT