
Engage, Amplify, Convert: We are PRO!

Clients
CartiJoint & TendiJoint Line
Category
In-store & On the Go Events
Shopper Activation Strategy
By adopting an omnichannel approach, combining physical and digital touchpoints, we engaged the most relevant audience at the time and place that they found relevant, to make them discover a new supplement of the line.
The Challenge
How to successfully launch a new product by reaching the right target audience with maximum impact?
Our Solution
We fostered direct physical engagement with end-consumers to shorten the feedback loop. By leveraging digital channels, we amplified the event’s impact, attracting and engaging a broader audience. We then sustained momentum by reinforcing the message, thus boosting brand visibility and expanding reach, turning every interaction into an opportunity to engage and convert new customers.