Making the brand relevant for a New Target
Clients
Barcelò
Category
Media
The Challenge
Barceló wanted to expand its customer base by reaching new audiences beyond its existing customer profiles.
Our Solution
Using Amazon audience insights, we identified high-affinity segments and activated targeted campaigns designed to introduce the brand to new potential customers. Grounded in behavioral insights, the media plan remained flexible, adapting to seasonality, shopping peaks and changing priorities to maximize relevance.
This dynamic approach ensured each campaign appeared at the perfect moment, in the right placement, for the right shopper, keeping the brand consistently visible and top of mind.
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