Let’s Go Digital with CartiJoint – Omnishopper
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Let’s Go Digital with CartiJoint

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Clients

Fidia Pharma

Category

Amazon

Online

Purchasing behaviors in the pharma sector are evolving as shoppers actively evaluate and choose well-being products, often also bypassing doctors’ and pharmacists’ recommendations. For brands previously focused solely on professionals, this shift presents both a challenge and an opportunity.

The Challenge

How to introduce a range of supplements to end-consumers?
By looking for new communication touchpoints and adopting a fresh approach.

Our Solution

The pandemic shifted our omnichannel project to a fully digital strategy, turning challenges into opportunities. By segmenting audiences in advertising campaigns and leveraging influencers to showcase product ranges, we’ve effectively reached the most relevant target at every stage of the customer journey.

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