
Let’s Go Digital with CartiJoint

Clients
Fidia Pharma
Category
Amazon
Online
Purchasing behaviors in the pharma sector are evolving as shoppers actively evaluate and choose well-being products, often also bypassing doctors’ and pharmacists’ recommendations. For brands previously focused solely on professionals, this shift presents both a challenge and an opportunity.
The Challenge
How to introduce a range of supplements to end-consumers?
By looking for new communication touchpoints and adopting a fresh approach.
Our Solution
The pandemic shifted our omnichannel project to a fully digital strategy, turning challenges into opportunities. By segmenting audiences in advertising campaigns and leveraging influencers to showcase product ranges, we’ve effectively reached the most relevant target at every stage of the customer journey.