Adapting to the Unexpected: Reimagining the Consumer Journey
Clients
CartiJoint & TendiJoint Line
Category
Brand Ambassadors
Purchasing behaviors in the pharma sector are evolving as shoppers actively evaluate and choose well-being products, often also bypassing doctors’ and pharmacists’ recommendations. For brands previously focused solely on professionals, this shift presents both a challenge and an opportunity.
The Challenge
How to successfully introduce a range of supplements to end-consumers?
Our Solution
The pandemic quickly made us shift our already fully-planned omnichannel project into a solely digital strategy, turning challenges into opportunities. By segmenting audiences in advertising campaigns and leveraging influencers to showcase product ranges, we effectively reached the most relevant target at every stage of the customer journey.
NEXT PROJECT
