How to stand out at the right moment
Clients
Bonduelle
Category
Shopper Activation
The Challenge
Bonduelle set out to boost awareness for its canned goods line and turn summer cravings into sales. The challenge was making corn, the season’s star, stand out at the right moments, driving consideration and accelerating sell-out when shoppers were planning BBQs, picnics and quick meals.
Our Solution
To bring the brand closer to shoppers, we launched an engaging promotional tour in busy malls, where Praesidium hostesses connected with passersby throughinteractive activities. The campaign sparked excitement and a strong desire to buy, driving foot traffic directly to stores. Inside retail outlets, sales promoters turned interest into purchases, while strategically placed materials reinforcedbrand presence on the shelves.
A fun contest added another layer, encouragingup-selling and deepening the emotional connection with the product.
NEXT PROJECT
