How to effectively support a product re-launch

Clients

Hyalo Gyn

The Challenge

Hyalo Gyn’s new intimate cleansing mousse with hyaluronic acid struggled to stand out on crowded pharmacy shelves. The objective was to increase visibility and drive sell-out by reaching consumers more effectively.

Our Solution

We shifted the strategy to Amazon, leveraging retail media to reach a highly targeted audience. Using category insights, we activated segmented campaigns, retargeting and strategic placements to guide shoppers toward the product pages and Brand Store. The campaign significantly increased product visibility, drove qualified traffic and exceeded sales expectations in a highly competitive category.