An "Explosive" Amazon Debut
Clients
Happy Fruit
Category
Amazon
Commerce Strategy
Digital Advertising
The candy brand which rose to fame through a viral TikTok challenge sought to convert its newfound popularity into sales opportunities by leveraging the Amazon platform, making two seemingly distant digital channels coherent.
The Challenge
After winning the web with its unique personality, how could the Brand transform social media buzz into tangible sales, establishing a strong lasting presence online by leveraging on Amazon platform?
Our Solution
We created a vibrant shopping experience with captivating product pages and a brand store that reflected the Brand’s disruptive spirit. With targeted campaigns aimed at Gen Z and parents looking for surprising gift ideas, we made Happy Fruit the gift everyone wanted!
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