From a Service to a Story: The New Era of Salon Experience
Clients
Revlon
Category
Channel Management
Commerce Strategy
Even in vertical channels, success lies in creating an engaging, authentic consumer experience. We helped Revlon offer a new salon concept, enhancing product sales, service quality, and brand experience for hairstylists.
The Challenge
With customers spending an average of 60-90 minutes in a salon, how can this time boost salon revenue, brand sales, and customer value?
Our Solution
Through the ‘Experience Beauty’ shopper marketing project, we introduced Revlon to a groundbreaking Shop-in-Shop concept for the traditional hair salon channel: a reimagined layout, window displays, product presentation, and staff interaction created a fresh customer experience, boosting salon profits and home-use product sales by up to 20%.
NEXT PROJECT
