When Innovation Meets Emotion: Reframing Tech for Real People through Creators
Clients
Intel
Category
Brand Ambassadors
To simplify Intel’s new EVO high-performance yet technically complex platform and reach a broader target audience, we launched a social media campaign with content creators, supported by targeted content and an Amazon Advertising strategy, reshaping the way IT products connect with their audience while boosting awareness and consideration.
The Challenge
The goal was to introduce a new line of notebooks powered by the Intel Evo platform, a high-performance yet technically complex processor. So, how to introduce such a complex item to end-consumers without overwhelming them?
Our Solution
To overcome technical complexity, we asked content creators to share how the EVO platform could simplify and empower their daily lives, supported by a trusted partnership with HD Blog to add credibility. Targeted ads ensured the message reached the right audience, while a Google and YouTube campaign spoke directly to multitaskers and creatives. By spotlighting real people sharing their stories, we made complex tech feel human, and truly engaging!
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