Driving awareness and sales
Clients
Reuflor
Category
Media
The Challenge
Recordati aimed to turn Amazon into a growth engine for Reuflor probiotic drops with Vitamin D, reaching families with children exactly where they search and buy. The goal was to drive Amazon sales while strengthening organic demand across channels, from e-pharmacies to physical pharmacies.
Our Solution
To achieve this goal, we designed an end-to-end retail and content strategy highlighting the product’s key benefits and strengthening its value proposition. We activated a retail media strategy on Amazon based on high-intent keywords to capture demand at key decision moments, complemented by Display campaigns to expand reach and drive awareness.
The result was a rapid sales uplift on Amazon and a positive halo effect across other retail channels, both online and offline.
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