CartiJoint Meets Its «Tribe»: Showing Up Where It Matters Most
Clients
CartiJoint & TendiJoint Line
Category
In-store & On the Go Events
Shopper Activation Strategy
Since 2019, we’ve helped the Brand shift beyond the traditional doctor–pharmacy model to connect directly with consumers through an integrated full-funnel ecosystem, including physical events, social media, influencers, digital Ads, Amazon, to ensure consistent visibility across all the touchpoints that matter to consumers.
The Challenge
How to truly connect with a passionate community of fitness lovers right when they were most open to listening?
Our Solution
We brought the mission to life at Rimini Wellness, teaming up with Hyrox to blend one the most relevant wellness and fitness events to digital interaction. From sampling to a phygital challenge and a thought-provoking expert panel, every touchpoint was designed specifically for high-performance fitness lovers. With ambassadors and a strong social storytelling, the Brand became part of the experience: not just a sponsor, but a meaningful presence.
NEXT PROJECT
