Building beauty brand value on Amazon
Clients
Perfidia
Category
Media
The Challenge
Perfidia wanted to capitalize on Amazon’s nearly 35 million unique users in Italy to increase brand awareness and drive traffic to traditional perfumeries.
Our Solution
We activated a targeted media strategy leveraging Amazon audiences to reach high-spending consumers interested in beauty and skincare. Educational content highlighting the product’s hyaluronic-acid benefits helped build awareness, while geolocated campaigns directed qualified shoppers to nearby perfumeries.
The campaign attracted a highly qualified audience to stores, delivering a +25% higher conversion rate compared to the category benchmark.
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