Bringing Luxury To Life, Online And Beyond
Clients
L'Oréal
Category
Commerce
Consultancy
The Challenge
For L’Oréal’s premium brands like Kérastase and Shu Uemura, luxury is defined by the experience as much as by the product itself.
Online, however, that level of prestige can easily be diluted by inconsistency and overcrowded environments. The challenge was to bring the same salon-level elegance into the digital space, ensuring every touchpoint felt truly premium.
Our Solution
We supported L’Oréal in protecting and elevating its brand image across Italian e-retailers, keeping the shopper experience at the center.
Through a structured annual evaluation, we assessed each platform from usability to brand presentation, making sure every product reflected premium standards. At the same time, we monitored key channel dynamics on a monthly basis, including availability and pricing, to safeguard competitiveness.
NEXT PROJECT
