Beyond prescription, still premium
Clients
Fidia
Category
Commerce
The Challenge
Fidia aimed to bring its premium eye care portfolio to Amazon, overcoming a key barrier: reliance on doctor and pharmacistrecommendations, without losing its premium positioning. The brand needed to make these products known directly to consumers, making them understandable, relevant, and accessible to different targets in an increasingly digital purchasing landscape.
Our Solution
We built a full-funnel strategy combining content optimization and media activation. PDPs enriched with infographics and videosclearly communicated product benefits to specific targets.
In parallel, DSP and display campaigns generated awareness and qualified traffic, while search campaigns captured high-intentdemand, turning visibility into conversion.
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