A launch that melted hearts and sales on amazon​

Reaching younger digital-first consumers on Amazon required more than great taste: it needed to feel fresh, relevant, and emotionally engaging. ​

​We designed a full-funnel media strategy to engage Millennials and Gen Z across key seasonal moments such as Christmas, Valentine’s Day and Easter. A mix of Amazon advertising formats ensured strong visibility and conversions on the platform, while Display and video campaigns helped expand reach and attract new audiences.​

​The campaign strengthened Vialetto’s visibility on Amazon and successfully connected the brand with a younger generation of chocolate lovers.​