Shopper-First Framework Whitepaper
HARNESSING THE UNTAPPED POWER OF AMC
By transforming Amazon Marketing Cloud from a reporting tool into a shopper intelligence engine, this white paper demonstrates how FMCG brands can identify gateway SKUs, grow baskets through cross-sell and bundling, and foster loyalty via Subscribe & Save. It aims to help brands unlock shopper-first retail growth in 2025 and beyond.
How To Drive Sustainable Retail Growth
FROM DATA TO SHOPPER-CENTRIC STRATEGY
Enhance your brand’s performance by utilizing AMC as a real-time shopper panel.
This framework provides actionable insights, proven case studies, and strategic roadmaps to transition from media-focused ROI to long-term shopper value.
“AMC is not just about attribution; it’s about understanding how shoppers discover, convert, expand, and stay loyal across the retail flywheel.” J.J. Thompson
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