Redesigning Consumer Engagement: CartiJoint Omnichannel Journey
Clients
CartiJoint & TendiJoint Line
Category
Omnichannel
Shopper Journey Strategy
Since 2019, we’ve helped the Brand shift beyond the traditional doctor–pharmacy model to connect directly with consumers through an integrated full-funnel ecosystem, including physical events, social media, influencers, digital Ads, Amazon, to ensure consistent visibility across all the touchpoints that matter to consumers.
The Challenge
How could a traditional Pharma Brand partially break away from the traditional model to build a direct, meaningful connection with everyday end-consumers?
Our Solution
Creating an omnichannel customer journey has been a dynamic, evolving process, driven by a deep understanding of consumer behavior: how they engage, what they need, and how they interact with different touchpoints. Over the years, the strategy has been continuously refined and integrated, incorporating new touchpoints and assets. Each touchpoint has been meticulously selected and designed to create genuine connections, engage the audience, and drive conversions, lastly fostering long-term relationship with the Brand.
NEXT PROJECT
