Granturchese: All aboard!
Clients
Granturchese
Category
Shopper Activation
A dynamic activation to cross every border
The Challenge
Granturchese needed to activate audiences and make the launch of its new lactose-free variants truly memorable. By joining the highly experiential Netflix One Piece event, the goal was to stand out in a crowded environment and turn visibility into real engagement.
Our Solution
We transformed the brand’s presence into an interactive experience inspired by the One Piece universe.
From the design of the stand to the realization of the game concept, every detail was crafted to maximize the engagement. A themed stand hosted a sampling activity designed to encourage discovery of the new variants, supported by a playful game concept, brand ambassadors, and a dedicated digital campaign with a themed contest. Every element was designed to turn curiosity into interaction and bring the product closer to consumers.
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