Driving breast cancer prevention awareness
Clients
Roche
Category
Media
The Challenge
During Breast Cancer Awareness Month, Roche aimed to engage a broad female audience with a message of real social impact. The challenge was to deliver it through beauty and lifestyle channels, unconventional touchpoints, shifting attention from appearance to health awareness.
Our Solution
For the first time, we integrated Amazon Audiences into a social campaign, building a data-driven media plan. Using Amazon targeting, we reached women interested in beauty and self-care, reframing the message around the link between outer beauty and inner well-being.
Smart format selection and continuous creative optimization delivered strong visibility and engagement, often outperforming beauty industry benchmarks.
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