Bringing Luxury To Life, Online And Beyond
Clients
Connettivina
Category
Commerce
Content & Creativity
The Challenge
Connettivina is a well-known brand in pharmacies, especially among elder customers. But to grow, it needed to reach new audiences online, and Amazon was the right place to do it. The tricky part concerns the product range which is wide, and each category speaks to a different customer, requiring a different voice.
Our Solution
We built a tailored Amazon strategy shaped around each product’s role and audience. Using category insights (top keywords, seasonality), we listed and promoted every item with the right tone: medical devices with clarity and trust, cosmetics and baby products with a fresher voice to engage younger shoppers. Over four years we kept optimizing ASINs and activations, driving steady growth.
The result was a higher visibility, more new customers, and rising sales, while preserving the brand’s trusted image.
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