Granturchese: A rule-breaking rebrand
Clients
Granturchese
Category
In-store & On the Go Events
Shopper Activation Strategy
A dynamic activation to break conventional rules
The Challenge
Granturchese, a true icon of Italian breakfast, needed to stay relevant in a fast-shifting market. With the BiscoRotti project and the claim “Come te non c’è nessuno” (“There’s no one like you”), the brand moved the spotlight from the biscuit’s perfect grid to individuality and realness, turning imperfection into a superpower. The activation showed how brands can step right into people’s lives, creating deeper connections and building lasting bonds with consumers.
Our Solution
To bring this inclusive vision to life, we translated authenticity, uniqueness, and imperfection into bold communications and engaging activations. A sampling tour in Milan, Bari, and Naples, boosted by 100 influencers, extended the brand’s reach and impact. Every touchpoint carried an empathetic and contemporary message that celebrated diversity and spontaneity, reinforcing the emotional link between Granturchese and its community.
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