Where Wellness Meets Prestige: CartiJoint’s Elite Match
Clients
CartiJoint & TendiJoint Line
Category
In-store & On the Go Events
Shopper Activation Strategy
For CartiJoint, being effective means more than offering a quality product: it’s about being seen, known, and recognized as a leading brand in the supplements market.
The Challenge
How to strengthen brand visibility and awareness by entering a selective, high-engagement environment where wellness, sport, and social influence naturally meet?
Our Solution
The Elegance Padel Cup at Golf Club Tolcinasco, with its exclusive setting and VIP crowd, was the perfect stage to reinforce CartiJoint as the go-to brand for joint health among active, influential consumers. CartiJoint gained standout visibility across all three dates through branded gear, event materials, and a dedicated social media content strategy that amplified reach and engagement. The brand’s presence peaked during the finals with an igloo stand, product sampling, and direct guest interaction.
NEXT PROJECT
